Unmarketed
Move to shatter · it assembled for you
AI-Native Product Studio · Pune, India

Pune's AI & software studio. Websites, apps and custom software: brand, design and engineering under one roof, shipped by one team.

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We design and build
the software Pune
runs on.

Most studios hand over a PDF and leave, or build what they're told and leave you holding the hard part: the integration. We take it from the first blank page to a live, working product. One team, one arc, shipped.

00
Products shipped
00wk
Fastest full build
00
Disciplines, one team
0%
In-house · no handoff
What we doHover to focus
01
01

AI Development / Pune

AI products, agents and automation built where intelligence genuinely earns its place, not bolted on for the pitch deck.

  • Agent pipelines
  • RAG systems
  • LLM integration
  • Workflow automation
  • AI product features

What you get: a working AI capability inside your product, measured against real usage.

02
02

Web & App / Pune

Sites and apps designed and engineered end to end. SEO, AEO, analytics and performance are built in, never billed as extras.

  • Product & UX design
  • Full-stack build
  • Design systems
  • SEO & AEO
  • Analytics

What you get: a fast, findable product that looks and works like it was made by people who care.

03
03

Custom Software / Pune

Internal tools and platforms that replace the spreadsheet, the manual step, the thing quietly holding the business back.

  • Internal platforms
  • Dashboards
  • Integrations
  • Automations
  • Migrations

What you get: software shaped to how you actually work, owned by you, not rented forever.

Selected work08 shipped
01
TechShorts
BrandFull-stack platformAI pipeline4 weeks
02
Kaien
Product strategyDesign systemFull-stack
03
Everwed
AI productBrandFull-stack build
04
Blown Diffuser
Custom buildAgent pipelineNewsroom CMS
05
DeployFlare
BrandProduct designGTM
06
CR News
Full-stackNewsroom CMSSecurity architecture
How it worksOne beam · four steps
01

Position

Strategy, naming, the one decision that shapes everything downstream.

02

Design

Identity, design system and product UX: a system built to ship against.

03

Build

Full-stack engineering, with AI wired in where it earns its place.

04

Ship

Launch with SEO and analytics baked in, and a handover that actually works.

One beam of intent, split cleanly into four. One team carries all of it, and nothing gets thrown over a wall, which is exactly where most projects break.

The on-ramp

Not ready for a full build? Start with an AI Opportunity Audit.

A fixed-scope, one-to-two week engagement. We find where AI genuinely earns its place in your business, and hand you a plan you can act on, with us or without.

Book the AI Audit
  • 01 An honest audit of where AI helps and where it's hype
  • 02 A prioritised opportunity map, scored by effort and impact
  • 03 A costed build plan, ready to green-light
  • 04 Fixed fee. No retainer, no lock-in.
Where we work

Built in Pune.
Shipping worldwide.

18.5204° N · 73.8567° E · Pune, Maharashtra

We're a Pune studio, close enough to sit across the table from founders in Baner, Kalyani Nagar, Koregaon Park and Hinjewadi, and remote enough to ship for teams well beyond the city.

Local when it helps, borderless when it counts. The bar is the same either way: work that competes anywhere, made by people you can actually reach.

Fit & investment
Engagements start at ₹1,00,000.
Work with us if
  • You're building something real, not testing the water
  • You want design and engineering as one team, not two vendors
  • You value shipped over deliberated
  • You'd rather have a floor and confidence than the cheapest quote
We're not your team if
  • You need a social or media retainer
  • You want a PDF and a handoff, then silence
  • You're shopping purely on price
  • You need staff to augment, not a studio to own it
Questions
Do you work with companies outside Pune?
Yes. We're based in Pune and love working with local founders, but a good chunk of what we ship is for teams elsewhere in India and overseas. The process is the same wherever you are.
Do you only design, or do you build too?
Both, with the same team. That's the whole point of the studio: the brand and the design are made by the people who then engineer and ship the product, so nothing gets lost in a handoff.
How long does a project take?
It depends on scope, but we move fast: TechShorts went from nothing to brand, design system, full-stack platform and an AI pipeline in four weeks. Most projects run a few weeks to a few months.
What does it cost?
Custom engagements start at ₹1,00,000 and scale with scope. If you're not ready for a full build, the fixed-fee AI Opportunity Audit is the cheapest way to work with us and decide.
Do you handle SEO and AI search visibility?
Always. It's built into everything we ship, not sold as a line item. Every site is structured for search and for AI answer engines from day one.
What is the AI Opportunity Audit?
A fixed-scope, one-to-two week engagement where we map exactly where AI earns its place in your business, score the opportunities, and hand you a costed build plan you can act on, with us or without.
Let's build.

Projects from ₹1,00,000 · or start with a fixed-scope AI Audit

Send a brief Book the AI Audit