No filler, no opinions without an argument. How we think about AI, software, and building things that ship.
Most AI in products is decoration. Here is how we decide where it genuinely belongs, and where it is just there for the pitch deck.
Brand studios hand over a PDF. Dev shops build what they are told. The integration, the expensive part, is left to you. We built the studio to fix that.
Most positioning statements get written and never used. Here is how to write one that your team will actually refer to — with a framework and real examples.